Who We Are
Our Mission & Vision
Potts Education Studio has been deeply rooted in the Richmond community for 17 years and has become the most trusted educational partner for local parents and students. We were honored with the 2024 Richmond Chamber of Commerce Small Business of the Year Award, recognizing our outstanding performance in building an excellent business model and achieving sustained long-term growth. This recognition stems from our unwavering commitment to every student’s success.
Palette Education is the premium college & university placement sub-brand of Potts Education Studio. We specialize in providing long-term educational planning for students from Grade 2 through undergraduate, along with comprehensive application support for private schools, niche programs, global universities, and graduate programs. Our one-on-one consulting services are led by professional advisors with 10+ years of experience, ensuring every student receives personally overseen, fully customized guidance and companionship. We have witnessed countless local students complete their journey from elementary school all the way to world-renowned universities.
Owner of Palette and Potts
Phil studied his undergraduate degree in Linguistics, specializing in second-language acquisition.
Phil holds a Master of Education, with designation in Digital, Open, and Distance Learning. That puts Potts Education Studio in a unique position to offer its classes online as well as in the classroom. What’s more, Phil speaks several languages, including English, French, Spanish, Cantonese, Mandarin, and a handful of others. He continues to learn more, believing there is no end to education.
Student’s Success is Our Success
Philips Potts
Our Core Beliefs
- Student success is our success. We provide rigorous curriculum, strategic planning, and every form of support needed.
- Inclusion and respect: We welcome everyone regardless of background.
- Character and academics go hand in hand: We don’t just teach knowledge—we educate students to become responsible, independent, proactive, and principled individuals.
- Human potential is limitless: Through discipline, strong habits, and persistence, we help unlock every child’s greatest possibilities.
Our Approach
- Personalized one-on-one long-term planning (starting from Grade 2)
- School matching driven by both data and deep experience
- Endorsement through high-impact, selective extracurricular partner programs (not generic activities)
- Full support throughout essays, interviews, and school selection
Who We Serve
- Upper elementary (Grades 2–7): Interest exploration + strong academic foundation
- Middle school to early high school (Grades 8–10): Course selection, competitions, leadership positioning
- University application sprint (Grades 11–12): Top-tier university applications
- Post-undergraduate students: Master’s program planning and applications